SD 911
The SD 911 was conceived to translate automotive engineering values into watchmaking—where performance is essential, precision uncompromising, and design driven by function. Directly linked to the car that inspired it, the watch embodies its spirit while evolving a distinct identity of its own.
The Inspiration
The bond with the car is clear from the very first look: a semi-matte black dial, disciplined and direct. Drawing from vintage VDO instrument gauges, it is designed for instant readability under stress—where function dictates form and nothing is superfluous.
The red seconds hand adds a sense of rhythm and urgency. Beneath the steel case back, the Sellita SW200-1 movement ticks with a steady pulse, its mechanical heartbeat echoing the sound and precision of the car’s engine, a miniature motor built for enduring performance.
Connection begins at the wrist. The leather strap recalls period sport seats. The 316L steel case settles against the skin with controlled mass. The machine is at one with its owner.
As movement settles, external noise recedes. The beat becomes time and focus, shaping the driving experience. Freedom here is measured by intent, not velocity.
Created for those who recognise the lasting value of objects shaped with intent, and for those special moments when it becomes a gift for a brother, a friend, or a son who shares the same instinct.
